Page 24 - NewsletterQuarter2

The My Gorilla Family App aims to create sustainable, non-trekking in gorilla conservation efforts. This project is expected to create job
sources of revenue to fund conservation activities in gorilla parks. opportunities for up to 300 youth in the next three years, empower
For a monthly subscription fee of $2, users gain all-access passes to local communities, and generate revenue to boost gorilla tourism in
the Bwindi/Mgahinga Conservation Areas, home to over 50% of the Uganda, home to over half of the world's mountain gorillas.
world's remaining mountain gorillas. Subscribers can virtually follow The technology-based approach to conservation aligns with efforts
gorilla families, observe their daily excursions and migrations, to protect Uganda's gorillas and their natural habitat, create em-
celebrate their birthdays, witness new births, and receive ployment, and increase awareness about the value of safe-
updates from dedicated rangers. guarding these majestic creatures. Moreover, the My Gorilla
Lilly Ajarova, CEO of UTB, commended this Family initiative includes plans to introduce non-fungible

ground-breaking initiative, emphasizing that Uganda is My Gorilla Family App is tokens (NFTs) linked to habituated gorillas, providing
more than ready to host an application and festival of available on both Android unique digital experiences to users and further support-
this kind. and iOS platforms, opening ing conservation.
The My Gorilla Family App showcases the incredible up opportunities for people This initiative reflects a broader commitment to
biodiversity Uganda has to offer, inviting the world to globally to participate in preserving Uganda's rich biodiversity and promoting
gorilla conservation
contribute to gorilla conservation. efforts. tourism through innovative and sustainable means. By le-
Sam Mwandha, Executive Director of UWA, highlighted veraging technology, this initiative aims to create more global
that their partnership with HoG is a step towards ensuring the ambassadors for mountain gorilla conservation and invites the
sustainable management of wildlife resources. The initiative not only world to explore the wonders of the "Pearl of Africa."
generates funds for conservation but also educates people worldwide Uganda's My Gorilla Family App and the forthcoming Mountain Uganda
about the importance of protecting these magnificent animals for Gorilla Festival in November 2023 are significant steps toward build-
future generations. ing a brighter future for both gorillas and the communities that rely on
The My Gorilla Family App is available on both Android and iOS them, showcasing the power of conservation and technology to work Embraces
platforms, opening up opportunities for people globally to participate hand in hand.

Global Tourism

Agenda