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ganda Tourism Board (UTB)
                       actively participated in the Ethio-
                       pian Tour Operators Association
                       (ETOA) Convention held at the
         USkylight Hotel in Addis Ababa,
        Ethiopia. During this event, Mr. Anthony Ochieng,
        the Account Manager, represented UTB and
        delivered a comprehensive presentation that
        focused on introducing destination Uganda and
        the multitude of opportunities available to Ethio-
        pian Tour Operators.
          The Ethiopian Tour Operators Association
        (ETOA) is a distinguished professional associa-
        tion that stands as the voice of legally registered
        tour operators in Ethiopia. Currently, ETOA
        boasts a membership of more than 220 individu-
        al tour and travel agency companies, all of which
 Opening Doors to                                                                      are deeply committed to delivering outstanding
        services related to tours and tour operations.
          Founded in 2003, ETOA's primary mission has
 Ethiopian Tourism:   been to ensure that its members uphold the
        highest standards of professionalism and ethics
        in providing their services. They actively promote
 UTB's Success at ETOA   excellence in all facets of tour operating, empha-  2003
        sizing the significance of maintaining the utmost
                                                                 Founded in 2003,
        quality in every aspect of their operations.
          UTB's involvement in the ETOA Convention               ETOA’s primary
                                                                 mission has been
 Convention  underscores their dedication to fostering collab-   to ensure that its
                                                                 members uphold the
        orative relationships with Ethiopian tour opera-
        tors. It serves as a valuable opportunity to present     highest standards of
                                                                 professionalism and
        Uganda as a captivating and promising destina-           ethics in providing
        tion, encouraging mutual cooperation between             their services.
        the two nations. This engagement plays a pivotal
        role in strengthening the ties between Uganda
        and Ethiopia while expanding tourism horizons
        and ensuring that the continent's remarkable
        offerings are showcased on a global stage.
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