Page 36 - NewsletterQuarter2

Celebrating Oromia's

Culture: UTB’s Vibrant

Presence at Oromia

Tourism Week

he Oromia Tourism Week,
a remarkable annual event
held to honour the rich
culture and heritage of Oro-
T mia, Ethiopia, witnessed
the active participation of the Uganda
Tourism Board (UTB). Taking place
from September 24th to 26th, 2023, at
the prestigious Ethiopian Skylight Hotel
in Addis Ababa, this event brought
together tourism stakeholders from
Ethiopia and around the world. It was a
dynamic showcase of Oromia's diverse UTB’s presence at the
cultural tapestry. Oromia Tourism Week
During the Oromia Tourism Week, was a testament to
attendees had the privilege of engaging its commitment to
in various activities, including a tourism promoting cultural
exchange and regional
exhibition featuring the finest tourism tourism development.
products and services from Oromia. The
seminars and workshops covered cru-
cial topics such as sustainable tourism,
cultural tourism, and responsible tour-
ism. These sessions aimed to educate