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destination for travellers seeking a deeply fulfilling and
authentic experience.
One notable highlight of the visit was a meeting at the
House of Lords, hosted by Lord Benjamin Mancroft, which
focused on exploring trade and tourism connections be-
tween Uganda and the UK, fostering a promising partner-
ship between the two nations. Additionally, a dinner event
brought together potential investors, members of the
Uganda Diaspora Association, and representatives from
international brand hotels at The Royal Overseas League,
providing a platform to present Uganda's unique offerings.
At the brand launch held at the Uganda High Commis-
sion, Hon. Tom Butime underscored the importance of
raising awareness about Uganda's exceptional attributes
and promoting these features in international markets. He
delivered a clear message to potential visitors: Uganda of-
fers an exceptional experience filled with diversity, adven-
4 ture, and natural beauty. The 'Explore Uganda, The Pearl

of Africa' brand symbolises a commitment to providing
For the last four visitors with a once-in-a-lifetime adventure. UTB Director
n a remarkable event at the gaged in fruitful discussions about decades, Namu- Mr. Yogi Birigwa stressed the importance of UTB's pres-
Uganda High Commission promoting Uganda's tourism under gongo Martyrs’ ence in creating valuable networks and business connec-
in London, Uganda officially this new brand. Shrine been tions. The goal is to position Uganda as a beloved destina-
launched its captivating new UTB CEO Lilly Ajarova emphasized growing consis- tion for international visitors.
tently as one of
I tourism brand, 'Explore Ugan- the significance of the UK market the faith-based Private sector representatives had a unique opportunity
da, The Pearl of Africa,' in the United for Uganda's tourism industry, ex- and cultural to showcase Uganda's tourism potential to over 140 Africa
Kingdom. This launch involved a pressing the commitment to raise tourism sites Specialist operators during meetings at the Experience
series of engaging market activations awareness and position Uganda as Africa Travel Show. Effective on-site communication was
and meetings designed to promote the premier tourism destination in key to conveying the message and highlighting Uganda's
the nation's unique tourism offerings. Africa. The 'Explore Uganda, The unique offerings.
Led by Hon. Tom Butime, Minister Pearl of Africa' brand encapsulates The 'Explore Uganda, The Pearl of Africa' brand reflects
of Tourism, Wildlife, and Antiquities, the nation's unique features, offering a promise to offer travellers unforgettable adventures,
a Ugandan delegation visited the a comprehensive package that show- marking Uganda's significant step toward becoming a top
Uganda High Commission in London. cases Uganda's abundant wildlife, di- international tourism destination. With its diverse attrac-
The delegation included UTB Direc- verse cultural experiences, delicious tions, it is set to become the ideal choice for those seeking
tor Yogi Birigwa, CEO Lilly Ajarova, cuisine, rich birdlife, thrilling adven- a rich and fulfilling travel experience.
and representatives from the private tures, and breathtaking landscapes.
sector. During their visit, they en- Uganda truly stands out as the ideal