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UTB Participates in

the Akwaaba African

Travel Market 2023

he Uganda Tourism Board (UTB) actively par- discussions on travel and tech, mentoring sessions for young
ticipated in the 19th Akwaaba African Travel travel professionals, and essential business-to-business inter-
Market, an international travel, tourism, and actions took place.
hospitality event held annually in Lagos, Nigeria. UTB's involvement in the Akwaaba African Travel Market
underscored Uganda's commitment to promoting its tourism
T This prestigious event attracted over 2,500 par- potential in the Nigerian market and strengthening bilateral 2,500
ticipants, including travel and tourism enthusiasts, medical
tourism experts, airline operators, and many other stakehold- ties. Collaboration with Nigerian counterparts and active Over 2,500: Number
of participants who
ers in the industry. Akwaaba African Travel Market serves as participation in events like this are vital in enhancing mutual attended Akwaaba
a global platform for networking, showcasing industry news, understanding, cultural exchange, and the growth of tourism Travel Market 2023
and presenting tourism products from Africa and around the between Uganda and Nigeria. Such engagements offer an
world. The event brings together diverse cultures, traditions, opportunity to further unlock the immense tourism potential
culinary expertise, and natural endowments of the African that Africa has to offer.
continent while promoting African heritage to the world. The presence of Uganda's tourism delegation at the event
The three-day event featured various highlights, such as demonstrates its dedication to showcasing Uganda as an
the #JollofRiceWar, where approximately 20 chefs show- attractive tourist destination and fostering economic de-
cased different jollof rice delicacies, highlighting the rich velopment and cultural exchange between the two African
culinary diversity of Africa. Additionally, cultural displays, nations.