Page 56 - NewsletterQuarter2

Uganda Airlines and ganda Airlines, the national carri-
er, and the Uganda Tourism Board
(UTB) have renewed their Memo-
Uganda Tourism Board experiences at Uganda's entry points. This collabo-
randum of Understanding (MOU)
Uto further enhance tourist travel

Join Forces to Enhance rative agreement serves as a catalyst for a series of
exciting campaigns initiated by the Uganda Tour-
ism Board.
The MOU signing ceremony, held on July 20, 2023,
Travel Experiences at the Uganda Tourism Board offices, brought to-
gether key leaders from the Uganda Tourism Board,
Uganda Airlines, Uganda Revenue Authority (URA),
and the Directorate of Citizenship and Immigra-

tion Control of Uganda (DCIC) (Immigration campaigns for travelers, whether inbound or and experiences Uganda has to offer. Uganda
Uganda), all united in their pursuit to optimize outbound. Uganda Airlines has significantly Airlines recently launched a direct route to
the potential of the national airline. This renewal expanded its routes since the initial agreement, Mumbai, India, marking a significant milestone
follows a previous agreement between UTB and including destinations such as Dubai, Johan- and the second international route after Dubai.
Uganda Airlines on February 4, 2020, designed to nesburg, Nairobi, Mombasa, Juba, Mogadishu, Plans are also underway to venture into the
expedite the Destination Uganda campaign. Kinshasa, Bujumbura, Dar es Salaam, Zanzibar, Nigerian market in October, given the country's
The 2020 MOU laid the groundwork for the and Kilimanjaro, with aspirations to add Lon- substantial population and strong economic
Explore Uganda campaign, featuring activations don, Guangzhou, and Kigali. potential.
online, on Uganda Airlines flights, at Entebbe's Ms. Lilly Ajarova, CEO of UTB, emphasized that UTB's CEO, Lilly Ajarova, underscores the im-
National Airport, and across Kampala. The this renewed collaboration aligns with UTB's mense opportunities between Uganda and nige-
campaign also enlisted the support of numerous strategic goal to proactively position Uganda as a ria, reflecting the broader potential in the West
Ugandan influencers, including figures like kick- competitive tourism destination. Furthermore, it African market. This collaboration represents an
This competition serves as
a platform for talented travel boxer Moses Golola, television personality Anita aims to increase intra-African travel to Uganda, exciting chapter in Uganda's journey to position
writers to hone their craft while Fabiola, and journalist Muhereza Kyamutetera, particularly from emerging economies such as itself as a premier tourist destination in Africa.
illuminating the unspoiled among others, to document travel experiences Nigeria, South Africa, and neighbouring Kenya. For more updates and insights on Uganda's
geographic beauty of
Uganda. throughout the country. The Uganda Airlines and UTB partnership tourism industry, stay tuned as Uganda Airlines
This revitalized partnership represents anoth- continues to flourish, with new routes and a and UTB continue to enhance travel experiences
er stride toward enhancing Uganda's marketing shared commitment to promoting the beauty for all.