Page 12 - Quality Assurance with TGCSA
P. 12

Quality in Tourism



    Quality assurance at grassroots level




       Adele Mackenzie              Gauteng is the latest province   of our country’s tourism   opportunities to help them
                                  to roll out the BQV programme,   industry, providing travellers   reach their full potential.”
    THE Basic Quality Verification   according to Bronwen Auret,   with authentically South African   She says the BQV programme
    (BQV) programme – which       Chief Quality Assurance Officer   experiences of our culture and   is all about providing access to
    allows homestays to be certified   for the Tourism Grading Council   hospitality,” says Auret.  and celebrating South Africa’s
    as quality assured – will be   of South Africa (TGCSA).       “Through this programme,    hidden gems.
    expanded further this year    The plan is to eventually go   which is critical to the inclusive   Establishments can apply to
    following a successful pilot   national.                    growth of the tourism economy,   be verified and enter a two-
    launch in the Eastern Cape two   “We know that small tourism   we strive to give them access   year programme. Through
    years ago and the launch of the   establishments in towns and   to training programmes,   this programme, they are
    KwaZulu-Natal leg in May 2023.   villages make up the foundation   resources, and funding   equipped with the expertise
                                                                                              and information to eventually
                                                                                              become a TGCSA-graded
                                                                                              establishment.
                                                                                               “We have witnessed a BQV
                                                                                              product achieve a two-star
                                                                                              grading, as seen with Midgley’s
                                                                                              Hotel – a historic 24-room hotel
                                                                                              that dates back to 1858 – in
                                                                                              the Eastern Cape last year. It is
                                                                                              truly inspiring to see a business
                                                                                              consistently grow through this
                                                                                              programme.”
                                                                                               Marlene Labuschagne from
                                                                                              the Water Wheel Wedding and
                                                                                              Conference Venue in Vryheid,
                                                                                              northern KwaZulu-Natal
                                                                                              notes that it wasn’t a path
                                                                                              she would have followed had
                                                                                              she not been approached to
                                                                                              participate.
                                                                                               “To have a star grading
                                                                                              already means something. It’s
                                                                                              nice to see that SA Tourism is
                                                                                              taking our hands. It inspires
                                                                                              me to want to do better and
                                                                                              further create jobs in my
    Midgley’s Hotel was the first BQV-certified property to receive a two-star grading.       community.”

      What are the benefits of joining the BQV

      programme?





          Access to training           Market access               Youth employment          Graduates are trained as
          Verified establishments      The programme is            The BQV uses the skills   evaluators and receive the much-
      1gain access to training  3 also uniquely suited to  5 of unemployed tourism           needed entrepreneurial skills
      programmes for both owners   unlisted, remote, and rural   graduates as part of its efforts   and technical specialisation that
      and employees, such as:     establishments in that it   to promote inclusive economic   are required to be Accredited
      •  Welcome training         offers them the opportunity   growth in the tourism industry.  Assessors in the future.
      •  Business management      to partner with more formally
       training                   recognised service brands.
      •  Marketing management
       training                        Funding opportunities
                                       BQV has various
          Access to resources 4 partners that
          Verified establishments   establishments can apply
      2 also have access to       to for funding opportunities
      resources to help them      that are there to take their
      become more marketable and   establishment to the next
      attract the right customers,   level, which can give them
      such as:                    the opportunity to be graded
      •  Speed marketing          and realise the full benefit of
      •  Coaching and mentoring   being a TGCSA member.       Youth employment is a key focus of the BQV programme.


    TOURISM UPDATE QUALITY ASSURANCE WITH TGCSA           GET GRADED                                         January 2025  11
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